Campaign: Squarespace "Make It"

Concept:
*Launch Year: Ongoing*

"Make It" is a campaign by Squarespace, a website building and hosting platform. Launched as an ongoing initiative, this campaign embodies the idea that Squarespace empowers individuals and businesses to bring their creative ideas and visions to life through building and managing their own websites. It positions Squarespace as a versatile and user-friendly platform for website creation.

Key Details:

1. Empowering Creativity:
- The core concept of the campaign is to empower creativity. It emphasizes that Squarespace enables individuals and businesses to turn their creative ideas into fully functional websites, no matter their level of technical expertise.

2. User-Friendly Website Building:
- The campaign highlights the ease of using Squarespace's website building tools. It suggests that even those without coding skills can create professional-looking websites.

3. Versatility:
- Squarespace is known for its versatility. The campaign did showcase how the platform can be used to create various types of websites, from personal portfolios to e-commerce stores.

4. Customization:
- "Make It" did touch on the customization options available on Squarespace, allowing users to tailor their websites to reflect their unique brand and style.

5. Online Presence:
- The campaign did emphasize the importance of having a strong online presence and how Squarespace makes it accessible to individuals and businesses alike.

6. Success Stories:
- Squarespace often features success stories of individuals and businesses that have achieved their goals and grown their online presence using the platform.

7. Professional Design Templates:
- Squarespace offers professionally designed templates that users can customize. The campaign did highlight these templates as a starting point for creating beautiful websites.

8. Mobile Responsiveness:
- With the increasing importance of mobile browsing, the campaign did emphasize Squarespace's mobile responsiveness, ensuring that websites look great on all devices.

In summary, Squarespace's "Make It" campaign, an ongoing initiative, positions the platform as an enabler of creativity and online presence. It promotes the idea that Squarespace's user-friendly website building tools empower individuals and businesses to bring their ideas to life on the web. With a focus on versatility, customization, and success stories, Squarespace aims to be the go-to choice for anyone looking to create a professional and visually appealing website without the need for extensive technical knowledge.